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The Human Kaleidoscope
Catalogue: Latin America 2024
Author: Daniel Lagache
Company: PYRO
April 24, 2024
Research papers
Mapping the Emotional Landscape
Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...
Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
Research papers
Synthetic Responses Revolution
With this paper we will show the improvements in performance, speed and cost reduction that can be generated by the adoption of AI methods, specifically with respect to machine learning (ML) and natural language processing (NLP) methods. To this end,...
Catalogue: Latin America 2024
Author: Leonardo Valente
Company: LivePanel
April 24, 2024
Research papers
Agile Elephants
An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...
Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: The Black Puma, Buenos Aires City Government
April 24, 2024
Research papers
Empowering Innovation Through Disability Research
Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...
Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
Company: De La Riva Group
April 25, 2023
Research papers
Shaping the Future in Uncertain Times
COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods...
Catalogue: Latin America 2023
Authors: Jorge Galvan, Elisa Romo de Vivar Villasana
Company: Danone
April 25, 2023
Research papers
New Trends on Healthcare Research in Latin America
What is the current landscape of the healthcare sector in Latin America? What are the main trends that any professional needs to be aware of if looking to conduct market research with medical audiences in this part of the world? This paper aims to...
Catalogue: Latin America 2023
Authors: Fabiola Suarez, Alberto Rosas, Laura Romero
Companies: IPSOS, Fine
April 24, 2023
Research papers
Easing the Effects of Inflation in Latin America
While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...
Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
Research papers
